How to Monetize Cultural Influence with Omar Johnson

Omar Johnson is the marketing genius who helped turn Beats by Dre from a $20 million startup into a $1.1 billion global icon, ultimately leading to its $3 billion acquisition by Apple. As the former Chief Marketing Officer at Beats by Dre and VP of Marketing at Apple, Omar has crafted some of the most legendary marketing campaigns in sports and music culture, working with icons like LeBron James, Chris Rock, and Eminem.

Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at Learn more about your ad-choices at See for privacy information.