Black Tech Green Money
The Black Effect Podcast Network and iHeartPodcasts·335 episodes·Weekly
Black Tech Green Money presents the stories of successful Black entrepreneurs and technologists, as well as actionable advice and wealth-building strategies from a Black perspective. Hosted by Will Lucas (@willlucas), an entrepreneur, content creator, and Brand Manager at AfroTech, the world's largest Black tech digital platform and conference, Black Tech Green Money is THE podcast for Black entrepreneurs and moguls in the making.
Episodes
Latest Episode
June 9, 2026 · 29m
Most aspiring entrepreneurs think their biggest challenge is finding the perfect startup idea. In this solo episode of Black Tech Green Money, Will Lucas argues that the real challenge isn’t generating ideas, it’s learning how to recognize problems worth solving. Drawing from his experiences building CommPartHS and ICON , Will explores how successful businesses often emerge from observing inefficiencies, unmet needs, and overlooked opportunities hiding in plain sight. He breaks down why AI is a powerful tool but not a substitute for insight, how your current job or industry may be revealing business opportunities every day, and why entrepreneurs who develop the skill of observation will have a lasting advantage in the AI era. Links Mentioned in This Episode: ICON – CommPartHS – Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at Learn more about your ad-choices at See for privacy information.
More Episodes
Jun 2 · 1h 1m
Omar Johnson is the marketing genius who helped turn Beats by Dre from a $20 million startup into a $1.1 billion global icon, ultimately leading to its $3 billion acquisition by Apple. As the former Chief Marketing Officer at Beats by Dre and VP of Marketing at Apple, Omar has crafted some of the most legendary marketing campaigns in sports and music culture, working with icons like LeBron James, Chris Rock, and Eminem. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at AfroTech.comLearn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
May 27 · 32m
Tade Oyerinde is Chancellor at Campus.edu. Campus is on a mission to maximize access to a world-class education. A new kind of college, Campus offers accredited, career-focused degree programs to kickstart your education. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at AfroTech.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
May 19 · 35m
Vanessa is a Registered Dietitian Nutritionist and the co-founder of Culina Health. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at AfroTech.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
May 13 · 42m
John Hope Bryant is an entrepreneur, author, and philanthropist, best known for his work in economic empowerment and financial literacy. He is the founder, chairman, and CEO of Operation HOPE, Inc., a nonprofit organization providing financial literacy and economic education to underserved communities. Bryant has been a vocal advocate for financial inclusion and has worked tirelessly to uplift communities through initiatives aimed at improving credit scores, increasing homeownership, and fostering entrepreneurship. In this episode of Black Tech Green Money, Bryant talks with AfroTech's Will Lucas about the nature of money, describing it as a "coward" that seeks safety and high returns. He emphasizes the importance of building relationship capital and the value of strategic partnerships. Bryant also discusses the misconceptions around debt, explaining the difference between good and bad debt, and highlights the importance of financial literacy as a new civil rights issue. He encourages listeners to think beyond making money to building wealth through investments in education, relationships, and smart financial strategies. The conversation underscores the need for a comprehensive business plan and the significance of creating scalable businesses to foster long-term economic growth in the Black community. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at AfroTech.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
May 5 · 32m
Will Lucas is the Brand Manager for AfroTech, and the Host and Producer of Black Tech Green Money podcast. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at AfroTech.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Apr 28 · 31m
Will Lucas is the Brand Manager for AfroTech, and the Host and Producer of Black Tech Green Money podcast. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at AfroTech.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Apr 21 · 36m
Will Lucas is the Brand Manager for AfroTech, and the Host and Producer of Black Tech Green Money podcast. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at AfroTech.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Apr 14 · 41m
Will Lucas is the Brand Manager for AfroTech, and the Host and Producer of Black Tech Green Money podcast. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at AfroTech.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Apr 7 · 30m
Will Lucas is the Brand Manager for AfroTech, and the Host and Producer of Black Tech Green Money podcast. In this episode, he discusses generational wealth-building and mindset shifts for April Financial Literacy Month. Follow Will Lucas on Instagram: @willlucas Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast Learn more at AfroTech.com Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.