Breaking Barriers: Sibabalwe Sesmani on Women in Sports PR

In this episode of Young, Black & In Business , Sibabalwe Sesmani , founder of Unorthodox , shares how she built her career in sports PR and management, navigating a space where women are often underrepresented. From working with athletes to building her own agency, Sibabalwe speaks about the lessons, resilience, and strategy behind her success. 💡 You’ll hear about: • How Unorthodox began and what sets it apart • The realities of women in sports business • The role of storytelling in athlete representation • Advice for women breaking into male-dominated fields 🎧 Young, Black & In Business is a podcast celebrating African entrepreneurs and change-makers who are redefining business, leadership, and creativity across the continent. 🔗 Connect with Sibabalwe: Instagram 🔗 Follow the show: @youngblackandinbusiness #WomenInSports #SportsPR #Entrepreneurship #YoungBlackAndInBusiness