Billboard Africa and the Afrobeat Narrative

Jason Coke, the CFO and co-founder of GVP, which holds rights to brands like Billboard Africa . Had an interesting conversation that was centered on African ownership and control of its narrative , particularly within the creative economy and the burgeoning Afrobeats and Afropop cultures.

Coke discusses the strategic launch of Billboard Africa charts to highlight African artists, the importance of learning from past mistakes in the hip-hop industry, and the role of the UAE (Dubai) as a major investor and cultural bridge to the continent. Additionally, the discussion touches on the need to utilize major media brands like Time and Rolling Stone to amplify lesser-known African regions such as Botswana.