Ep. 59: Cornell McBride Jr. on the Secrets to Brand Longevity

Cornell McBride Jr. is the president and CEO of McBride Research Laboratories – a family-owned business best known for creating the legacy haircare brand Design Essentials. After 31 years of creating and bringing innovative brands to the global beauty marketplace, Cornell is on a personal mission to share all of the lessons and best practices he’s learned along the way to help others achieve similar long-term success.

On this episode, we discuss longevity and legacy and the tools and mindset today’s business owners need to achieve both. You can find Cornell on IG @DesignEssentials and @Cornell_McBrideJr When talking about this episode online, use #TheSakitaMethod hashtag.

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